RFID tags contain an antennae to enable them to receive and respond to radio-frequency queries from an RFID transceiver. The microchip contained in an RFID tag can be damaged by static electricity. Static charges are commonly found in tag and label printing/production operations anywhere along the path from the feed-roll to the rewind. The charges are generated by the contact and separations of the web material from the unwind roll, and as the material travels over the various rollers and process stations as it runs through the press or converting equipment. Unfortunately the tiny circuits of the RFID tags may not be robust enough to withstand exposure to static charges.